Songs For Japan
Posted on Thursday, January 1st, 2009 at 8:51 pm
NBA players to wear shoes for the Chinese sports brand in China preparing for 08 by jekky
1984 Olympics in Los Angeles, Li Ning, 21 years old, he was a group of foreign rivals Shining eyes, the quiet man off the floor exercise, pommel horse and rings, three gold medals. Athens 2004 Olympic Games, wearing Nike jerseys, wearing Li Ning Yao Ming and Pau Gasol jersey standing jump ball in the circle, waiting for … … fillip for 20 years, “Li Ning” is not just a simple name, as the representative for his local Chinese sports equipment brand, is a broader arena to compete with foreign brands. 12 4, Deputy General Manager Mr. Wu Li Ning’s market sat biting wind in Shanghai, Li Ning will be one day a blue jacket draped over his body movement. Mr. Wu to do just to cope with a sudden temperature drop after the cold, he would not mind watching Li Ning gathered around the “3 +1″ basketball finals crowd, many wearing Nike or Adidas shoes hat. “The competition in terms of quality or organizational perspective, no less than other similar games.” Mr. Wu said, “this time we also in Beijing, Shanghai, Tianjin, Guangzhou and other 12 cities holding competitions, participate in the ball Team up to several thousand. can in a short period of time less than three years to achieve this scale of event, we have very satisfied. “In recent years, many similar” three on three “basketball game in major cities across the country have held Behind these games are all big sports brands. While organizing such competitions can increase brand awareness, on the other hand can directly affect the main consumers of sports equipment, described as “two birds with one stone” promotion measures. Li Ning is further broken down in the market after the young people aimed at the country nearly 20 million students. In this group now has reached 80 billion yuan purchasing power, and in addition to the existing consumption, the group of young people will set foot on the community to improve “brand loyalty”, the can also lead to further return for the Li Ning . Side to seize the domestic market, while on plots global expansion, this is Li Ning, the company appears to be simple to implement them extremely simple marketing strategies. A few years ago, when Li Ning shoes sold in the Chinese market more than Nike, has attracted foreign financial media, great surprise, but one can not avoid the reality is that Li Ning is the main source of income for low-end market, their annual turnover growth rate is far less than major competitors such as Nike and Adidas. Ronaldo, David Beckham and other super stars Nike and Adi was crucial tool for the market, while the determination to enter the high-end market, Li Ning, the company spread its tentacles into France, Spain, Russia and other European countries. “In fact, as early as 2000, the French gymnastics team will wear the ‘Li Ning’ sportswear.” Mr. Wu said, “In 2002 we sponsored the Spanish Women’s Basketball, Men’s sponsorship contract with Spain was signed last year, has been sign in 2008, which means that they will wear at the Beijing Games ‘Li Ning’ jersey competition. ” Of all sports equipment companies, two and half years after the Beijing Olympic Games is an urgent node, expected time consumption of a Chinese shoes will only reach 2.6 billion U.S. dollars, and surpassing Japan to become second only to the United States world’s second largest consumer of shoes. Former Shanghai Zhongping Tao, president of Career Consulting has figuratively: “2008 China will be the sports equipment industry’s major battlefields, if you can not advance a firm foothold, it is very likely out.” Beijing Wangfujing is a lot like the big battle in the front line, where not only Nike, Converse, NB, Puma, Reebok and other foreign brands beachhead, there are binary stars and other domestic brand stores ANTA . That in our store is the Adidas store not far from the former “anything is possible” and the latter’s “Impossible” and even give “Zhuangshan” feeling. In the future, the Wangfujing that feeling will spread tense battleground cities in China, because the victor will make the rich rewards of a major brand at war. Last year U.S. sports footwear and apparel spending as much as 30 billion U.S. dollars, although the Chinese market for the time being only the U.S. market in 1 / 10, but after 2000 double-digit growth every year, enough to covet the brand at home and abroad. Mention the coming war, Mr. Wu said: “We the one hand, Li Ning brand through advertising, on the other hand is also strengthened with the cooperation of sports teams and players. Now has ZHANG Yun-song, Zhang Jinsong, Jun Kai and others case of CBA players endorsement for us, and soon there will be NBA players wear the ‘Li Ning brand’ shoes, these are so confident in our future. “
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